About Us

Founded in 2017, All Insurance Services Inc. to provide affordable insurance for individuals, families and businesses.  At AIS, we take the time to listen to your individual concerns, which allows us to understand your insurance needs. Our dedication to our customers is evident in our steady growth. Our strong, greater northwest roots provide the groundwork to grow and expand our services throughout Washington and up and down the west coast and across the United States. Today, All Insurance Services Inc. is ready to serve you in our comfortable and convenient location in Edmonds, Washington.


Tracy Lake, Partner and Personal Lines Specialist

Tracy Lake, with her warm personality and infectious smile is a Partner and our personal lines specialist. Tracy has been protecting families throughout the greater Northwest since 1988. She is the “pro’s pro” in regards to Homeowners, Auto, RV, Motorcycle, Boat, Flood, Umbrella, Toy’s and Classic Car insurance options. Tracy is a mom of three with her youngest just starting high school. Ask her how to best insure your teen drivers.

Dick Goff, Business Insurances

Dick Goff has been advising the business owners of the Northwest for over 40 years. There virtually isn’t any line of business or risk that Dick has not been involved with in some way or another. We truly are lucky to have someone of Dick’s experience on the team.

James Tassani, Commercial Agent

James is a commercial agent and has been with AIS since 2018.  Originally from the East Coast, James brings a fresh set of eyes and experience to the Pacific Northwest.

He enjoys spending time with his wife and three children, and stays active in the community coaching basketball and soccer. Go Sounders!